Bose QuietComfort Ultra Earbuds 2nd Gen Drop Back on Amazon (check the current price) — Matching Prime Day Low

The Bose QuietComfort Ultra Earbuds 2nd Gen are discounted again (check the current price on Amazon). The discount covers all five colorways: white smoke, deep plum, desert gold, midnight violet, and black.

Why This Deal Matters

The QC Ultra 2nd Gen launched in June 2026 at $299 and have already been called "the best-sounding earbuds available" by SoundGuys. At $249, they{"'"}re cheaper than the first-generation QC Ultra Earbuds were at launch ($299) while delivering meaningfully better ANC and a new CustomTune 2.0 personalized audio profile.

How They Compare

• vs. AirPods Pro 3 ($249 list price): Bose wins on sound quality and ANC depth; AirPods win on Apple ecosystem integration and hearing aid feature. See AirPods Pro 3 prices
• vs. Sony WF-1000XM6 ($299 list price): Same list price, both excellent — Bose edges on ANC, Sony edges on battery life. See Sony XM6 prices
• vs. Samsung Galaxy Buds 3 Pro ($229 list price): Samsung is cheaper with FDA-cleared hearing aid coming Q4. See Galaxy Buds 3 Pro prices

Should You Buy?

If sound quality is your top priority and you don{"'"}t need Apple or Samsung ecosystem features, the QC Ultra 2nd Gen are the best pick in premium earbuds right now. Check the current price before you buy, and compare it with Bose{"'"}s own website.

Compare all options in our best wireless earbuds guide or Bose QC Ultra 2nd Gen vs AirPods Pro 3. Browse all earbuds.