Apple Watch Series 12 and Ultra 4 Pre-Order Discounts Expand on Amazon Before Friday Launch
Amazon is taking Apple Watch Series 12 and Ultra 4 pre-orders ahead of Friday's September 18 launch. The Series 12 lists at $399 and the Ultra 4 at $799. Best Buy offers up to $325 in enhanced trade-in credit.

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Apple Watch Series 11
The world's most popular smartwatch — now with blood pressure monitoring, sleep apnea detection, and the brightest display ever.
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Two days before launch, Amazon is expanding pre-order discounts on the entire Apple Watch Series 12 and Ultra 4 lineup. These are the first meaningful discounts on Apple's new wearables — and they may not last through Friday's launch day.
Best Amazon Deals
- Apple Watch Series 12 42mm GPS: check the current price
- Apple Watch Series 12 46mm GPS: check the current price
- Apple Watch Series 12 42mm Cellular: check the current price
- Apple Watch Series 12 46mm Cellular: check the current price
- Apple Watch Ultra 4 Natural Titanium: check the current price ($799 list price)
Best Buy Trade-In
Best Buy continues its enhanced trade-in offer of up to $325 off when you trade in an eligible Apple Watch. This stacks with their standard pricing but does not combine with Amazon's discount.
Previous-Gen Clearance
If you don't need the latest features, previous-gen models are still on sale: check the current Apple Watch Series 11 price on Amazon and the current Ultra 3 price. Both are still excellent watches that run watchOS 27.
Should You Pre-Order Now?
If you're set on the new models, pre-ordering now guarantees Friday delivery. For help choosing between the two, read our Series 12 vs Ultra 4 comparison or check all smartwatches.
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