Apple Watch Series 12 Pre-Orders Live on Amazon as Series 11 Gets Discounted

Pre-orders for the Apple Watch Series 12 and Apple Watch Ultra 4 are now live at Amazon, Best Buy, and Apple.com, with all models shipping on September 18.

Apple Watch Series 12 Pricing

• Aluminum: From $399 in Space Gray, Black, Light Gold, and Bronze
• Titanium: From $699 in Radiant Gold and Natural

Apple Watch Ultra 4

The Ultra 4 is available for pre-order at $799 in a single titanium finish. All pre-orders ship September 18.

Best Deals on Current Models

With the new generation announced, current-gen models are still on sale (check the current prices on Amazon):

• Apple Watch Series 11 — check the current price on Amazon (list price $399). Buy on Amazon
• Apple Watch Ultra 3 — check the current price on Amazon (list price $799). Buy on Amazon

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Which Should You Buy?

The Series 11 is the best value in the Apple Watch lineup right now — you get last year's flagship for less than the $399 Series 12 (check the current price). If you want the Health Sensing System, Readiness score, and ceramic case options, the Series 12 at $399 is a modest $79 premium. The Ultra 3 is the smart pick for buyers who want the larger display and multi-day battery but don't need the Ultra 4's thinner case or pending blood pressure feature.