Best Apple Watch Series 12 & Ultra 4 Pre-Order Deals Before Friday (September 2026)
Apple Watch Series 12 and Ultra 4 ship this Friday, September 18 — and you don't have to pay full price. Amazon has listed small pre-order discounts on several configurations (check the current price). Best Buy is running enhanced trade-in deals worth up to $325 off. Here's every deal worth knowing about before launch day.
Best New Deal
Apple Watch Ultra 4 on Amazon (check the current price). Its MSRP starts at $799.
Best Value Pick
Apple Watch Series 11 on Amazon (check the current price). It still runs watchOS 27. Compare it with the Series 12 launch price.
Best Trade-In
Best Buy offers up to $325 off with enhanced trade-in on eligible Apple Watch models.
Every Apple Watch Series 12 Deal on Amazon
These are the first discounts on the Apple Watch Series 12 since pre-orders opened on September 10. All models ship for Friday, September 18 delivery.
| Model | MSRP | Amazon |
|---|---|---|
| Series 12 42mm GPS | $399 | Check the current price |
| Series 12 46mm GPS | $449 | Check the current price |
| Series 12 42mm Cellular | $499 | Check the current price |
| Series 12 46mm Cellular | $549 | Check the current price |
Apple Watch Ultra 4 Deal on Amazon
The Ultra 4 starts at $799. Check the current price on Amazon for the Natural Titanium with Translucent Gray Ocean Band and the other configurations, and compare each one with Apple's retail price.
Should You Buy Previous-Gen Instead and Save More?
The biggest savings are on last year's models, which are being cleared out ahead of Friday's launch. Both the Series 11 and Ultra 3 run watchOS 27 and will receive software updates for years to come.
- Apple Watch Series 11: check the current price on Amazon (was $429). You lose the Health Sensing System, blood pressure trends, and S11 chip, but get the same watchOS 27 experience.
- Apple Watch Ultra 3: check the current price on Amazon (was $799). You miss the redesign, Touch ID rumor, and 50-hour battery, but the Ultra 3's 36-hour battery is still outstanding.
- Apple Watch Ultra 2: check the current price on Amazon (was $799). Best value if you want rugged durability without paying for the latest sensors.
Best Buy Trade-In: Up to $325 in Credit
Best Buy's enhanced trade-in program offers the biggest potential savings. Trade in any eligible Apple Watch and get up to $325 in credit toward a Series 12 or Ultra 4. The credit amount depends on the model and condition of your trade-in. This does not stack with Amazon's discount — it's an either/or decision.
If you have an Apple Watch Series 8 or newer in good condition, Best Buy's trade-in will likely save you more than a small Amazon pre-order gap. Check the current Amazon price and compare it with the MSRP. If your old watch is a Series 7 or earlier, the trade-in value will be lower.
Our Recommendation: Which Deal to Take
If you want the newest features: Pre-order the Series 12 or Ultra 4 on Amazon now. Check the current price and compare it with the MSRP. You'll have your watch on launch day Friday. Read our Series 12 vs Ultra 4 comparison to choose between them.
If you want the best value: Check the current Series 11 price. It runs the same software and still has excellent health tracking. Compare all options in our smartwatches guide.
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Apple Watch Deals FAQ
Common questions about Apple Watch pre-order deals
Quick answers about pricing, trade-ins, and whether to buy now or wait.
What is the best deal on Apple Watch Series 12 right now?
Amazon listed small pre-order discounts on some Series 12 configurations; check the current price on Amazon. Apple's prices start at $399 for the 42mm GPS model.
Is the Apple Watch Ultra 4 discounted anywhere?
Check the current Apple Watch Ultra 4 price on Amazon and compare it with the $799 MSRP. Best Buy offers up to $325 off via enhanced trade-in on eligible Apple Watches.
Should I buy the Apple Watch Series 11 instead to save money?
The Apple Watch Series 11 is on Amazon (check the current price). It runs watchOS 27 and is still an excellent watch, but it lacks the Series 12's new Health Sensing System, S11 chip, and blood pressure trend tracking.
Will Apple Watch Series 12 prices drop further on Black Friday?
Historically, new Apple Watch models see only modest discounts by Black Friday. If you can wait two months, you might save a little more, but stock of popular configurations may be limited by then.
When does the Apple Watch Series 12 ship?
Apple Watch Series 12 and Ultra 4 ship and arrive in stores on Friday, September 18, 2026. Pre-orders placed now on Amazon should arrive on launch day.